Social media marketing is about using social media platforms to connect with your audience to build your brand, increase sales and increase website traffic. This includes posting great content on your social media profile, listening and connecting with your followers, analyzing your results, and placing social media ads.
The main social media platforms are (currently) Facebook, Instagram, Twitter, Linked In, Pinterest, YouTube, and Snapchat.
There are also a series of social media management tools to help companies make the most of the social media platforms listed above. For example, Buffer is a social media management tool platform that will help you succeed in social media marketing.
A Quick Overview of Social Media Marketing
Social media marketing starts with publishing. Companies have been sharing their content on social media to attract visits to their website and hope to increase sales. But social media is much more mature than just a place to spread content.
Today, companies use social media for their advertisement in many different ways. You can better understand social media marketing strategy by this example. For example, a company that follows people’s comments on its brand will monitor social media conversations and respond to relevant citations (social media listening and participation). Companies that want to understand how they operate on social media will use analytical tools (social media analysis) to analyze their influence, engagement, and sales on social media. Companies that want to reach specific audiences will operate at the scale of highly targeted social media advertising (social media advertising). Generally speaking, these are often referred to as social media management