Social media marketing is about using social media platforms to connect with your audience to build your brand, increase sales and increase website traffic. This includes posting great content on your social media profile, listening and connecting with your followers, analyzing your results, and placing social media ads.

The main social media platforms are (currently) Facebook, Instagram, Twitter, Linked In, Pinterest, YouTube, and Snapchat.

There are also a series of social media management tools to help companies make the most of the social media platforms listed above. For example, Buffer is a social media management tool platform that will help you succeed in social media marketing.

A Quick Overview of Social Media Marketing

Social media marketing starts with publishing. Companies have been sharing their content on social media to attract visits to their website and hope to increase sales. But social media is much more mature than just a place to spread content.

Today, companies use social media for their advertisement in many different ways. You can better understand social media marketing strategy by this example. For example, a company that follows people’s comments on its brand will monitor social media conversations and respond to relevant citations (social media listening and participation). Companies that want to understand how they operate on social media will use analytical tools (social media analysis) to analyze their influence, engagement, and sales on social media. Companies that want to reach specific audiences will operate at the scale of highly targeted social media advertising (social media advertising). Generally speaking, these are often referred to as social media management

This stands for “search engine optimization”. In simple terms, this means the process of improving your website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The more visible your page is in search results, the more likely you are to attract potential and existing customers to join your business.

What goes into SEO?

To understand what SEO means, let’s break down the definition and look at the various parts:

Traffic quality. You can attract all the visitors in the world, but if they visit your website because Google tells them that you can afford your Apple computer, and you are a farmer selling apples, that is not high-quality traffic. Instead, you want to attract visitors who are truly interested in the products you offer.

flow. When you have the right people to click from these search engine results pages (SERPs), more traffic is best.

Organic fruits. Advertising is an important part of many SERPs.

How SEO works

You can think of a search engine as a website that you visit to type (or speak) a query in the box and magically respond with Google, Yahoo!, Bing, or any search engine you magically use and provide a long list of links to web pages that do this may answer your question.

That’s right. But have you stopped to think about what is behind these magical link lists?

It works like this: Google (or whatever search engine you use) has a crawler that goes out to collect information about everything they can find on the Internet. The crawler returns all these 1s and 0s to the search engine to build an index. The index then passes through an algorithm that tries to match all the data with your query. You can check out search engine optimization tutorials for a better understanding

Simply put, link building is the process by which other sites link to your site. All marketers and business owners should be interested in building links to increase referral traffic and increase the site’s prestige.

Why build links? Google’s algorithms are complex and constantly evolving, but backlinks are still an important factor in every search engine in determining which pages rank for which keywords. Link building is one of the many tactics used in search engine optimization (SEO), as links tell Google that your site is a quality resource to link to. Consequently, sites with more backlinks tend to rank higher.

However, there are good and bad ways to build links to your site. If you care about the long-term viability of your website and business, you only need to focus on natural link building, that is, the process of getting links, not buying or otherwise manipulating them (sometimes in the form of a black hat SEO, a practice that essentially eliminates your site from search results).

Why Link Building Is Important for SEO

Here we are going to explain the benefits of quality link building. Link building is important because it is an important factor in how Google ranks websites. Google notes that:

“In general, people can develop the ranking of their sites by growing the number of high-quality sites directing to their site.”

Imagine we have a website that advertises the wind turbine equipment we sell. We are competing with another wind power equipment manufacturer. One of the ranking factors that Google will consider when ranking pages is link popularity.

Content is an essential element at the heart of any digital strategy. While it can take many forms, one thing remains clear: its content needs to be created and optimized with a single strategy based on search information.

When you click on a site, the design initially grabs attention. Read on for what’s on this beautifully designed site. If the content is completely fake, with hard-to-read words and a sentence structure that looks more like a puzzle, you won’t waste time clicking Back or Close.

Big Footprint content services are based on search engine marketing principles. Whether you have a massive content store that needs to be updated and optimized, or you are starting from scratch, contacting us means everything is done well.

Content optimization is the process of writing content to reach as wide an audience as possible. The content optimization process should include checking for related keywords, adding meta and tags, and related links. Optimize headlines to increase CTR and visuals to increase user experience. To provide the best content you need proper content planning and optimization. Below we have described content generation and optimization for your better understanding.

Ideation & Strategy

We analyze your existing content elements and generate ideas for new interviews and keyword research. Advances such as Content Calendar and Big Footprint Content Gap Analysis ensure that content creation efforts are focused on topics that will drive traffic and revenue.


It’s not enough just to create content, but also to fully optimize it to find it on the search engines. We optimize all existing and new content tools to improve search traffic.


We create articles, videos, blog posts, infographics, annotations, e-books, and press releases. As the depth of content increases, so does the digital footprint.

Email marketing is a highly effective digital marketing strategy that sends emails to potential customers and buyers. Effective marketing emails turn leads into customers and one-time shoppers into loyal, frantic fans.

This guide is for those who are ready to get into email marketing. If you’re unsure, you can read our guide on why you need to create an email list Now! Email marketing services are still provided by different people today.

Is mail marketing dead?

Beyond video, artificial intelligence, virtual reality, and all the chatbot conversations, sometimes it seems like email has long gone beyond the essentials.

But if you think email is dead, you are not participating in real numbers. Truth? Email marketing continues to be strong and is arguably the best strategy for business growth.

The proof?

Email marketing continues to be the most effective marketing channel, surpassing social media, SEO, and affiliate marketing.

Why is this so? With all the hype surrounding new channels, why are decades of technology one of the most effective marketing strategies?

Despite the growing community, people use email more often than other platforms. After all, what good is marketing to someone when they aren’t there?

The data shows that the majority of people use email, and the number is growing every year.

Plus, with email marketing, you have connections – you don’t have to worry about algorithm changes that will make your reach available.

Therefore, creating a successful email marketing campaign is more important than ever.

But there is a problem – most people do not know how to do it correctly. (You saw these people on your email account.)