Email marketing is a highly effective digital marketing strategy that sends emails to potential customers and buyers. Effective marketing emails turn leads into customers and one-time shoppers into loyal, frantic fans.
This guide is for those who are ready to get into email marketing. If you’re unsure, you can read our guide on why you need to create an email list Now! Email marketing services are still provided by different people today.
Is mail marketing dead?
Beyond video, artificial intelligence, virtual reality, and all the chatbot conversations, sometimes it seems like email has long gone beyond the essentials.
But if you think email is dead, you are not participating in real numbers. Truth? Email marketing continues to be strong and is arguably the best strategy for business growth.
Email marketing continues to be the most effective marketing channel, surpassing social media, SEO, and affiliate marketing.
Why is this so? With all the hype surrounding new channels, why are decades of technology one of the most effective marketing strategies?
Despite the growing community, people use email more often than other platforms. After all, what good is marketing to someone when they aren’t there?
The data shows that the majority of people use email, and the number is growing every year.
Plus, with email marketing, you have connections – you don’t have to worry about algorithm changes that will make your reach available.
Therefore, creating a successful email marketing campaign is more important than ever.
But there is a problem – most people do not know how to do it correctly. (You saw these people on your email account.)