What is SEO in digital marketing
This stands for “search engine optimization”. In simple terms, this means the process of improving your website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The more visible your page is in search results, the more likely you are to attract potential and existing customers to join your business.
What goes into SEO?
To understand what SEO means, let’s break down the definition and look at the various parts:
Traffic quality. You can attract all the visitors in the world, but if they visit your website because Google tells them that you can afford your Apple computer, and you are a farmer selling apples, that is not high-quality traffic. Instead, you want to attract visitors who are truly interested in the products you offer.
flow. When you have the right people to click from these search engine results pages (SERPs), more traffic is best.
Organic fruits. Advertising is an important part of many SERPs.
How SEO works
You can think of a search engine as a website that you visit to type (or speak) a query in the box and magically respond with Google, Yahoo!, Bing, or any search engine you magically use and provide a long list of links to web pages that do this may answer your question.
That’s right. But have you stopped to think about what is behind these magical link lists?
It works like this: Google (or whatever search engine you use) has a crawler that goes out to collect information about everything they can find on the Internet. The crawler returns all these 1s and 0s to the search engine to build an index. The index then passes through an algorithm that tries to match all the data with your query. You can check out search engine optimization tutorials for a better understanding
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