Google Ads Agency: Search and Meta Ads Built Around Calls, Forms and WhatsApp Enquiries

Who Google Ads suits, and when SEO is the better first step

Google Ads suits you if people already search for what you sell and you can turn a click into money: a phone call, a booking, a quote request, a purchase. The test is simple: if you know roughly what an enquiry is worth and how many become customers, you can work out what you can afford to pay for one.

It is a weaker fit if nobody searches for your product yet (then Meta Ads or content may do more), if your website does not load fast or does not make it easy to enquire (we fix that first, because ads send paid visitors to a page that must convert), or if you cannot spend a testing budget for long enough to learn. When SEO is the better first step, we say so. See our SEO services.

What we run on Google

• Search campaigns: your ad appears when someone searches for your service. Usually the first campaign we build, because the intent is clear.
• Performance Max and Shopping: for product sellers with a catalogue, if your feed and tracking are ready. `Scope, deliverables and terms confirmed in a written proposal`
• Remarketing and Display: reminding people who already visited your site. `Scope, deliverables and terms confirmed in a written proposal`
• YouTube ads: for brands that have video. `Scope, deliverables and terms confirmed in a written proposal`
• Landing pages: the page an ad sends people to. We check it and recommend changes, or build one with our WordPress team. `Scope, deliverables and terms confirmed in a written proposal`

`Free website SEO audit available on request; scope and delivery confirmed by email`

How we set up and manage a campaign

1. Audit and goal. We look at your existing ad account (if any), your website and your market. We agree the goal in numbers: for example enquiries per month and the most you can pay for one.
2. Structure. We group keywords by what the searcher wants, write ads for each group and send each to the page that matches. Tight groups keep ads relevant and the budget focused.
3. Tracking before spending. We set up conversion tracking first: form submissions, calls and WhatsApp clicks (see below). No tracking, no launch.
4. Launch small, learn fast. We start with a test budget and check the search terms report within the first days to add negative keywords, which are the words you do not want to pay for.
5. Optimise every week. Bids, budgets, keywords, ad text, locations, devices and times of day are reviewed against your goal. `Reporting and tracking arrangements agreed before work starts`
6. Report monthly. Spend, clicks, enquiries, cost per enquiry and the decisions we made, in plain language. `Reporting and tracking arrangements agreed before work starts`

Tracking: how you know what the money bought

Clicks are not the goal. Enquiries are. We set up conversion tracking with Google Tag Manager, Google Analytics and the Google Ads conversion tag so that these count: form submissions, phone calls from the ad and from the website, and clicks on your WhatsApp button. `Modern tools selected for your project, including GA4, Search Console, PageSpeed Insights and current platform-native tools where applicable` With this in place we can report cost per enquiry, which is the number that tells you whether ads are worth it. If your sales happen offline, we agree a simple way to tell us which enquiries became customers, so we can optimise for sales, not just for calls. `Details confirmed during your free consultation`

Meta Ads: Facebook and Instagram

Google Ads catches people who are already searching. Meta Ads reach people while they scroll, so the job is different: show something worth stopping for, to the right audience, with a clear next step.

• Audience and offer: who you want to reach (location, interests, existing customers and lookalikes) and what you offer them. A good offer matters more than clever targeting.
• Creative and copy: images, short videos and text that fit each placement. We prepare them with you, using your real photos wherever possible. `Details confirmed during your free consultation`
• Lead forms and click-to-WhatsApp: for businesses that sell by conversation. The enquiry lands in a form or a WhatsApp chat, and we set up tracking for it.
• Remarketing: showing your ad again to people who visited your website, where your privacy policy and consent banner allow it.
• Weekly review, monthly report. Ads wear out, so we refresh creative regularly. `Scope, deliverables and terms confirmed in a written proposal`

It suits you if your product is visual or impulse-led, you have an offer, or you want WhatsApp enquiries. If your customers mostly search by name or need ("plumber near me", "invoice software"), Google Ads usually comes first.

What we need from you

• Admin or standard access to your Google Ads and Meta Business accounts, or we create them with you. We recommend that you own the accounts and add us as managers, so you can always see everything. `Scope, deliverables and terms confirmed in a written proposal`
• Your goal and your numbers: what an enquiry or sale is worth.
• Your ad budget, paid directly to Google and Meta from your own account. `Scope, deliverables and terms confirmed in a written proposal`
• Access to your website, or your developer, to place tracking.
• Offers, photos and brand material, and quick answers on approvals, because ads move quickly.

Fees and ad budget

Two different costs: the ad budget (what Google and Meta charge for clicks) and our management fee (our work). We keep them separate and visible. management fee `indicative market pricing (SEO ₹15,000–₹50,000/month; ads management ₹8,000–₹30,000/month excluding ad spend; final quote based on scope)` `indicative market pricing (SEO ₹15,000–₹50,000/month; ads management ₹8,000–₹30,000/month excluding ad spend; final quote based on scope)`. Minimum recommended ad budget: `Budget and setup fees depend on campaign scope; ad spend is separate`. `Budget and setup fees depend on campaign scope; ad spend is separate` `Scope, deliverables and terms confirmed in a written proposal` We do not take a hidden cut from your ad spend. `Scope, deliverables and terms confirmed in a written proposal`

Ads for clients outside India

We are in Indirapuram, Ghaziabad (IST, UTC+5:30). Because the accounts are yours and the work is online, ads for the US, Europe, the Middle East or anywhere else are managed the same way: we target by country, state, city or radius, write ads in your market's language, check performance around your business hours and agree call times that fit your day. `Target markets and languages are agreed during discovery` `Target markets and languages are agreed during discovery` `Details confirmed during your free consultation`

Industries we serve

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Frequently asked questions